As a digital marketing agency, the way that you market your business is absolutely crucial. This is true not only from a growth and revenue perspective but also from a principle one. Clients (quite rightly) want to know that you are good at what you do – whether it’s in service of their business or yours. A digital agency’s job is to come up with a strategy for online growth expansion and generating more revenue from active digital portals. This benefits all types of businesses by fostering brand loyalty, increasing visibility, and bolstering a competitive edge against others in your respective field. In this guide, we’ll show you how to create a killer digital agency marketing plan!
Creating a Digital Agency Marketing Plan
Brainstorming and executing a digital agency marketing plan requires no short supply of time, energy, and attention to detail. It’s a tough industry that’s growing stronger every day, incentivising agencies to push harder and find more innovative approaches to marketing.
The kind of clients that a digital marketing agency attracts tends to be varied, which can add further complexity to the process of creating a consistent, brand-aligned plan.
But fortunately, the world of digital marketing is well-researched and bursting with useful data, making it easier than ever to come up with an efficient strategy. You can track the following five steps to help lay down the foundation for a digital agency marketing plan that triumphs over the rest.
Step 1: Define Your Goals
Before you can do anything else, your agency needs to establish what it wants to achieve. You won’t be able to hit any targets unless you clearly define them first, which is why this step is at the top of the list.
- What are the Objectives of Your Digital Agency Marketing Plan?
To gain a better understanding of useful digital marketing agency goals, let’s take a look at some popular ones:
- Prioritising personalisation
- Implementing machine learning
- Making the switch to first-party data
- Joining the wave of metaverse marketing
Pinpoint what it is that your agency wants to achieve through implementing a new marketing regime and use it as a guide to define your short and long-term goals.
Step 2: Identify Your Target Audience
Having a firm grasp on who your audience is can transform your marketing approach for the better. Knowing the general crowd of people your agency targets is one thing but understanding their lifestyle choices and purchase motivations can help you take your marketing to the next level.
- Who is Your Target Audience?
Knowing your agency’s target audience is incredibly powerful information. What demographic does the majority of your audience fit into? What generation are they? Are they mostly local or international? The answers to these questions are critical.
- How Will You Reach Them?
Once you know who your target audience is, you need a plan of action for how to connect with them. Where are they most active? What time of the day? Which communication methods do they prefer? Small details like this will help your agency reach them when they are most prone to conversion.
Step 3: Define Your Strategy
There are loads of different marketing strategies and some of them work better than others. Figuring out which strategy angle you’re going to take plays a pivotal role in marketing success.
- What Are Your Tactics?
Marketing tactics are deeply varied. Some of the most popular ones include SEO, affiliate marketing, PPC, influencer marketing, video content marketing, and social media. You don’t have to limit yourself to just one or two. But make sure the tactics you pick align with your goals.
- Which Platforms Will You Use?
Different marketing platforms produce different results. From Instagram to LinkedIn, your agency will need to determine which online platforms are best suited to delivering the desired results.
Step 4: Set Up Your Measurement & Evaluation Process
Without a measurement system, you’ll miss out on a lot of opportunities to learn and grow from past mistakes – as well as propagate the ones that succeed.
- What Metrics Will You Use to Measure Success?
There are lots of different types of metrics you can use to measure success and strategy performance over time. Lead generation response rate, cost-per-lead, ROI, lifetime value of a customer, and bounce rate are just a few. Do your homework, settle on the metrics that best measure your success, and then assess them regularly.
- How Will You Evaluate Your Performance?
Your agency can evaluate the performance of the above metrics by selecting KPIs (Key Performance Indicators). These act as data-based benchmarks for you and your team to track over time, affording insight into what should change or stay the same.
Step 5: Implement Your Plan and Monitor Performance
Once you’ve laid down all the groundwork for your marketing plan, it’s time to implement it and start monitoring its performance so that you can continue tweaking it to perfection.
- How Will You Track Progress?
Once you’ve established your metrics and performance evaluation tools, you need a method for how to track them. This can be achieved via website or social media analytics (which are becoming more sophisticated by the day) and by building up a strong team of data analysts within your business.
- How Will You Make Adjustments?
Naturally, not every marketing strategy will be successful. But that’s okay. What matters most is learning from those mistakes and making necessary adjustments over time.
In this regard, it’s important to remain open-minded about the outcome of different marketing strategies and be willing to accept defeat when something doesn’t go according to plan.
Aim For The Top
Implementing a digital agency marketing plan is no walk in the park. There are many ways to go about it. The approach you take will ultimately have to depend on your brand identity and what kind of clients you most want to attract.
To create a killer digital agency marketing plan, you need first to conduct thorough market research, followed by a continuous growth-oriented strategy that aims to integrate a wide variety of different platforms. Track those KPIs, and your agency will rise above the crowd.