Rowan Jackson is the Co-founder and Chairman of Promising Outcomes, a consultancy supported by cutting-edge technology. His firm is dedicated to helping organisations enhance revenue, profits, employer brand and market reputation by refining their critical business relationships. With a career spanning numerous sectors, Rowan’s expertise and innovative approaches have consistently led to remarkable transformations for his clients.
The Promising Outcomes Approach
Promising Outcomes operates on a unique methodology aimed at deeply understanding and improving the interactions between a business and its key stakeholders — clients, employees, and suppliers. Rowan and his team start by identifying what these stakeholders expect from an ideal experience. This baseline is crucial for assessing the organisation’s current performance and pinpointing areas needing improvement.
One of the standout features of Promising Outcomes’ service is their ability to create a comprehensive blueprint of these ideal experiences. This one-page map serves as a strategic guide, highlighting the vital areas where businesses must focus their efforts. This method is particularly effective in the post-COVID world, where stakeholder expectations have evolved significantly.
From Insights to Action
The process doesn’t end with assessment. Rowan personally ensures that the insights gathered are put into action through workshops with executive teams. These sessions are designed to develop a prioritised action plan that addresses the most critical performance gaps. His hands-on approach guarantees that the strategies developed are not only innovative but also executable and impactful.
For CEOs, the benefits are tangible and immediate. They receive a prioritised shortlist of investment areas directly informed by their key stakeholders, along with a clear picture of their competitive standing. This data-driven approach is a breath of fresh air for leaders who have found traditional methods ineffective.
Words of Wisdom
When asked about the best advice he has ever received, Rowan’s answer is straightforward: “Manage cash, not P&L.” This piece of wisdom underscores the importance of liquidity and financial health over mere profit and loss statements, especially in turbulent times.
Conversely, the worst advice Rowan has encountered was to rely on social media for marketing. His experience has shown that while social media can play a role, it cannot replace the nuanced and targeted strategies necessary for deep business relationships.
Looking Ahead
The next 12 months are set to be transformative for Promising Outcomes. Rowan is leading an upgrade of their platform to keep pace with the rapid advancements in technology. This move is aimed at enhancing the firm’s ability to deliver even more precise and actionable insights to their clients.
Advice for Aspiring Entrepreneurs
For those looking to follow in his footsteps, Rowan offers sage advice: “Develop an offering that is compelling to the target clients, provably different, and can be executed by you alone — not by others. Support your IP with a moat and build an outstanding team to deliver it.” This approach ensures that your business not only stands out but is also defensible and scalable.
Conclusion
Rowan Jackson’s journey with Promising Outcomes is a testament to the power of understanding and improving business relationships. His innovative methods and hands-on approach have set a high standard in the consulting industry. As he continues to push the boundaries of what’s possible, Rowan remains a guiding light for businesses aiming to thrive in a complex, post-pandemic world.
For more insights and to connect with Rowan Jackson, visit Promising Outcomes or find him on LinkedIn.