Every digital agency aims to sign on new clients and give its sales a boost. If you’re looking for ways to achieve this, creating a compelling digital agency pitch – or pitch deck – is the key to attracting, engaging, and converting potential leads.
A digital agency pitch is a strategy a specific agency uses to promote its services and skills to prospective customers. Many agencies do this using a pitch deck; a presentation that introduces their operations and their teams in a traditional sales pitch format. Pitch decks move target audiences quickly and easily through sales funnels while providing convincing information to inform their buying decisions.
While creating pitch decks with excellent conversion rates can be a time-consuming process, it’s vital to the success of your agency. Boring, plain, and generic pitches simply don’t convert leads at the same rate as highly informative, personalised, and value-added decks do.
Steps to Creating a Digital Agency Pitch
Use these steps to create a customised pitch deck for your digital agency.
Identify Your Target Audience
Having a clear understanding of your target audience plays a huge role in creating a compelling pitch process. When you understand your prospective clients, you can personalise your pitch deck with the right services and prices to meet their needs.
Research your target market. Find out about the services and products they sell, when and how their companies were founded, and who runs or manages the department you aim to work with. Also find out how many people are in their teams, their expected budgets, and whether they already know about the services you will be pitching.
You can collect this information during a discovery session, which will allow you to gather as much data as possible before you start to create your pitch deck.
Research And Develop An Understanding Of The Current Digital Landscape
This is another crucial step in the process of creating a strong digital agency pitch. The current digital landscape will dictate which services are in the highest demand among your target audiences, the best way to deliver these services, and even the best digital tools and platforms to use for delivery.
For instance, if you want to work with more eCommerce clients, you may find that the majority of them prefer to market their products or services on specific social media platforms like Instagram using influential formats like video and customer-generated content. Once you know all of this, you can use your knowledge to craft a punchy pitch that grabs your leads’ attention.
Develop Content Ideas For Your Digital Agency Pitch
Your content should be personalised according to the needs, wants and pain points of your audience for the best results. Combine strategies with granular concepts and ideas to create content around the services you can deliver, the KPIs you can measure, when and how you will report your results, how long each project or task will take to complete, and what kind of input you would need from your clients.
The content should focus on using language that suggests positive results, like ‘leads’, ‘conversions’, and ‘returns on investment’. Remember to always discuss the costs of your services upfront. Break these expenses down to make it easy for your leads to understand and take note of.
Create a Compelling Narrative For Your Digital Agency Pitch
Once you share your agency’s story, you’ll be better able to foster an emotional connection with your target audience. Speak about your team, your journey, the clients you have worked with, and the results you have achieved for them, and share any awards or accolades your agency has won for its hard work.
This is an effective way to humanise your agency and maximise your chances of having prospective clients remember your pitch.
Refine Your Digital Agency Pitch
Refine your pitch by ensuring that its content is geared towards answering questions and meeting clients’ needs, and that it isn’t just a one-way affair. It’s important to include breaks throughout your pitch to allow your audience to ask questions or voice their concerns. Many agencies find success by including brief summaries of each section to refresh their audience on what has been discussed.
As you edit your pitch, include your agency’s contact information. Include phone numbers, website links and email addresses along with social media and chat service handles to make it easy for them to get in touch.
Delivering Your Digital Agency Pitch
The first step to effectively delivering your pitch is to know your potential client well.
Your pitch should already be customised to this specific client’s industry, services, needs and pain points, which will highlight the benefits of the services you’re offering in a personal and relatable way.
Next, you’ll want to explain your strategy clearly to your audience. Describe exactly which tools and methods you use to achieve certain results, and clearly outline the success metrics you will use (click-through rates, web traffic, conversion rates) to measure the results your work achieves. Ultimately, most clients prioritise conversion rates, as this metric is the best indicator of profitability.
Lastly, remember to include some high-quality case studies and testimonials to help seal the deal. Word-of-mouth recommendations can be very persuasive, especially if you use case studies that describe similar situations and challenges to the ones your current clients are facing. Explain exactly how your agency used its resources to help past client address and overcome their challenges and your current lead may be even more eager to sign up with you!
Get Pitch Perfect
Every digital agency needs a memorable and engaging pitch to help it sign more lucrative contracts with leads. Along with the tips above, we recommend:
- Leaving plenty of room in your pitches for questions, discussions, and clarification to keep your clients on the same page
- Keeping your pitches organised but not excessively rehearsed
- Using approachable language and layman’s terms to aid understanding
- Creating slides that are neat, professional, informative, and aligned with your agency’s branding
…and focusing on important metrics like conversion rates to show exactly how much value your services have to offer.