The digital marketing industry is becoming indispensable to most other business sectors. With so much work, leisure, and commerce activity happening online, companies of every size and sector are relying on digital marketing to do everything from building customer relations to selling products or services. But while digital marketing is still one of the most undoubtedly active industries of the 2020s, it’s still a relatively new one. This leads to some questions about if it’s really profitable and its position in the global market.
Today, we’ll be answering them.
What Is A Digital Marketing Agency?
First things first. What does it mean to be a digital marketing agency?
These savvy teams exist to help all kinds of businesses market their products or services online in a growth-oriented way.
From developing a content strategy to conducting market research on your target audience, a digital marketing agency will take over the responsibility of online brand marketing so that your business can focus on other priorities. Without a digital marketing agency, it can become difficult to attract customers and manage the many different types of content platforms that exist today.
Definition Of A Digital Marketing Agency
The kind of services that a digital marketing agency offers will greatly depend on the agency itself. Some focus more on content creation such as blogs, videos, and graphics, while others specialise in developing strategies based on in-depth market research. But let’s take a closer look:
What Services Do Digital Marketing Agencies Provide?
Not all digital marketing agencies offer the same services. But there are some main overlapping areas that most of them can be relied on to offer.
The average digital marketing agency should provide services such as SEO strategy, cross-platform marketing, website maintenance, market research, PPC advertisements, content development, data analysis, and KPI monitoring.
What is the Average Revenue of a Digital Marketing Agency?
The average revenue of a digital marketing agency largely depends on its size. However, research suggests that the median amount sits between $250,000 and $300,000 per person. Currently, digital marketing agencies in the UK generate £13.6 billion. In the US, it’s $29.5 billion.
In terms of budgeting, the average amount of revenue generated by digital marketing companies is between 6 and 12%. For example, an agency with an annual gross profit of £1,000,000 would need an annual marketing budget of £60,000 and £12,000.
Factors That Determine The Average Revenue Of A Digital Marketing Agency
There are many different factors involved in the amount of revenue digital marketing rakes in every year. From the size of the agency to its level of experience to the kind of services your business is receiving from it, there’s a fairly wide range of influences to discuss. A well-run marketing agency can turn to be a very profitable.
What is the Average Cost of Services Offered by Digital Marketing Agencies?
In 2023, the average cost of services a digital marketing agency offers sits between £2,000 and £10,000 (or $2,500 to $12,000 per month in the US).
What is the Market Size for Digital Marketing Agencies?
The digital marketing industry’s size is booming at the moment, and it shows no signs of slowing down anytime soon. As digitisation continues to mould our culture and world, digital marketing can only be expected to grow in both stature and market size.
For example, the market size in 2023 is projected at £25.84 billion in the UK, and $31.8 billion in the US. Globally, the digital marketing market size is $701.20 billion. Not bad.
What is the Average Profit Margin for Digital Marketing Agencies?
The average profit margin for digital marketing agencies is very strong. High-performing agencies see a 50-60% delivery margin, and start-ups or low-performing ones 20-30%. But even those on the lower end of the scale tend to see healthier ROI than many other industry margins around the world making them more profitable.
What Are the Key Trends in the Digital Marketing Industry?
Because the digital marketing industry is so intertwined with technology, trends are constantly coming and going. Not only is consumer behaviour very changeable, but new technological breakthroughs are being made every day. However, there are still some key trends worth following for this industry.
Artificial Intelligence (AI), personalized marketing, multi-channel social media marketing, influencer marketing, LinkedIn, short-form video content, ethics in digital marketing, and Gen-Z behaviour.
Key Challenges in The Digital Marketing Industry
Just like any industry, the digital marketing sector comes with its own set of unique challenges. By learning more about them, your agency can be better equipped.
Limited Number of Experts
Because digital marketing is such a young industry in comparison to traditional forms of advertising, the community of experts within its sector is still in the early phases of development. Now that might make it an exciting time for growth, but it also means that there are limited resources to draw from.
Consumer Data and Compliance Regulations
To provide consumers with the kind of content, products, and services that they want, you need access to some of their data. This provides insights into their behaviour and preferences, allowing digital marketing agencies to produce more consumer-driven strategies.
However, as one can imagine, obtaining that data is no simple process – and can come alongside some tricky legal business. Complying with regulations while still providing great services can be a challenge.
Creating Omnichannel Marketing Strategies
One of the best ways to reach a wider audience and fully connect with consumers is to develop more synergistic relationships between multiple different channels such as Instagram, YouTube, LinkedIn, and Pinterest. Considering how different these platforms can be an omnichannel strategy is not easy.
The Quick Answer
In answer to our initial question – yes, a digital marketing agency can absolutely be a profitable business. While it might not be easy to start from the ground up or maintain along the way, there are plenty of ways to generate returns through offering digital marketing services.
To successfully navigate this varied and at times unpredictable frontier of advertising, digital marketing services need to stay open to new ways of thinking and remain committed to their goals in order to be profitable.