Voiceover Guy:
Hello, and thanks for coming along to … And We Have An Office Dog, the digital agency podcast, where we talk to agency owner directors, and learn more about what makes them tick. From the things that make them similar, to the things they’d rather have known sooner, where they’ve success, and where they’ve learned some hard lessons, all will be revealed with your host, Chris Simmance, the agency coach, and he’ll be talking to a different awesome agency person in each episode, asking them four questions and seeing where the conversation takes us over the next 25 minutes. Okay, so let us begin. Over to you, Chris.
Chris simmance:
Thanks voiceover guy. Hello, hello, hello. Uh, on the podcast today, we’ve got Nitin. How are you doing? Botpresso CEO extraordinaire.
Nitin Manchanda:
Thank you, Chris. Thanks for having me. I’m doing very well, thank you.
Chris simmance:
Your, um, your accent is going to tell a lie because you are from, you are, sorry, from, you are currently working from Berlin. Am I right?
Nitin Manchanda:
That’s right, yes.
Chris simmance:
Yeah. See, I’ve got a good memory for three weeks ago when you told me.
Nitin Manchanda:
Yeah.
Chris simmance:
Welcome to the podcast. Thanks so much for taking the time to come along. First and foremost, before we get into the full conversation, I love the name of the agency. So can you just tell me where that came from?
Nitin Manchanda:
Yeah, well, when I, so I was thinking about different names. In fact, I spoke with some teammates as well, teammates as in, you know, my ex teammates and my friends. So I was just thinking about what name I should give. And then I was wondering, okay, let me think about the things I need whenever I audit a website. So all I need is my espresso, and then I need my crawling bots, everything else I have here, right? So I was like, okay, let me connect that. And then, you
Chris simmance:
And…
Nitin Manchanda:
know, I thought about it a lot, but then it was like just before going for my afternoon nap that particular day, I was like, okay, well, I need my bots, I need espresso. How about botpresso? And then the first thing I did was I Googled that just to make sure if there is any brand conflict or something, I would know about that. There was absolutely no brand conflict. There was no Instagram profile. There was nothing on Twitter. I was like, okay,
Chris simmance:
That’s awesome.
Nitin Manchanda:
that’s the name I want to go ahead with.
Chris simmance:
And genuinely, it’s really cool. I had a feeling it had something to do with coffee for sure.
Nitin Manchanda:
Yeah.
Chris simmance:
So tell us all about the agency. What do you guys do? What do you do best?
Nitin Manchanda:
Yeah, well, so we are a boutique technical SEO consultancy agency, right? And we breathe technical SEO. We love technical SEO, right? Everything that we do, we think about patterns, we think about how we can automate things, how we can build SEO assets to solve the problem of scale. Right? That is, I think, one of the biggest problems that everyone in enterprise SEO world is facing.
Chris simmance:
Scale is the pain for so many of these businesses, right?
Nitin Manchanda:
Oh, yes, absolutely. And I think my engineering background, when I started my professional career, right? So I was a software engineer, and then I moved to product role, and then full-fledged
Chris simmance:
mmm
Nitin Manchanda:
SEO. So whenever I think about pattern, I think about, okay, how I can automate that, right? So I think that is what the whole concept we are following here at BotPress as well. And I’m glad my teammates are awesome. They also think about scale. They also think about patterns. And even, right, with this evolve, like how… the whole chat GPT and this AI topic is evolving. I think even the non techies, they’re also writing Python script to solve problems at scale. I’m really happy, you know, the kind of attitude, you know, they have developed and they have been developing here at WordPress.
Chris simmance:
That’s awesome. I’ve, I’ve with the, with the recent advent of, of AI agents and things like that. I’ve been dabbling with learning how things like Python work rather than just using it to create code, but let it create the code, but try and explain how it works. And, and, and there’s so much power in those sorts of platform, those sorts of tools to, to do huge amounts of scale on certain things. It’s incredible. And if you’re doing that as part of your workflow, it’s really, really clever stuff. So
Nitin Manchanda:
Definitely.
Chris simmance:
you’ve been in the industry for quite a while. You say you started off in software and engineering stuff. So when did you start the agency? How long ago was that?
Nitin Manchanda:
It’s been two and a half years now.
Chris simmance:
And you’re growing well. So you know, you’re getting out there, the names out there, people, people, no, but press so quite well. And you just recently did a webinar. This, this, this will go live significantly after the webinar that you’ve just done, but you just did a
Nitin Manchanda:
Thank
Chris simmance:
webinar
Nitin Manchanda:
you.
Chris simmance:
with the guys at Duda
Nitin Manchanda:
Yeah,
Chris simmance:
around AI.
Nitin Manchanda:
that’s
Chris simmance:
I know that
Nitin Manchanda:
right.
Chris simmance:
you’re quite clued up on all of that sort of stuff. So I’m guessing that the agency’s well and truly embedding that into, into its kind of DNA right now.
Nitin Manchanda:
Oh, yes, I love webinars now. And I can give all the credit to Anton, who pushed me, I think, like five years. No, it’s been six years now. So six years back when he basically reached out, he was like, hey, are you interested hosting a webinar? I was like, no, I’m not a native speaker. I’m definitely not confident at all hosting a webinar for a company like SEMrush. And he was like, no, let’s do one. If you don’t like it, you, of course, can say, okay, stop, let’s stop it here. I won’t force you. So, yeah, he somehow convinced me, and I’m thankful, I’m grateful that he did that. And because of that, now I’ve done more than 50 webinars for SEMrush, and yesterday itself, I started a new webinar series, which you were talking about with Duda.
Chris simmance:
Wow. I mean, thanks to Anton, an awful lot of people do an awful lot of good things. And it’s always, he’s got an eye for the right, the right people to do these things. So that’s
Nitin Manchanda:
Oh
Chris simmance:
pretty
Nitin Manchanda:
yes.
Chris simmance:
cool. So what would you say in the, in the, and the preceding years, but also the last, mostly, mostly the last two and a half years has been one of the biggest successes that you’ve had in running the agency.
Nitin Manchanda:
Yeah, well, I think for me, the biggest success would be my network. I’m blessed that I know a lot of amazing people and they are approachable. They are very supportive from day zero itself. In fact, I think even before I started, they were always there for me. Aleta, for example, I love her. She’s amazing. And she’s an inspiration as well for me. And I also spoke with her a few times and then… got to know how she has been operating and how she’s managing her time. I’m a big fan of how she’s doing a lot of things in just 24 hours a day. So yeah, when I started, roughly two and a half years back, at that time, my goal was to work as an independent SEO consultant. I was just thinking, okay, I’ll be sitting on a beach, my kids will be playing around, I’ll do some stuff, and then life will be chill. So that’s how I started. And…
Chris simmance:
strange because no one else has ever said that.
Nitin Manchanda:
Yeah, that was my plan. I just wanted to have a relaxed life because
Chris simmance:
Yeah.
Nitin Manchanda:
that was also the COVID time, right? So everyone was in stress. I was like, no, I need my peace. So how I can get it? So I was just assuming that, okay, well, if I’m sitting in mountains, beaches, just working from there like two hours, three hours a day, and spending the rest of my time with my family. So that’s how I started. But very soon I realized I won’t be able to scale. And this… this client and when your service provider, that relationship is very demanding, right? So that piece would never come. So then this is how I started. So in the beginning, I was working with two clients and what I did was I hired domain experts. So people who were in that domain with a lot of experience, I hired them on part-time basis,
Chris simmance:
Mm-hmm.
Nitin Manchanda:
right? So that’s how I started. So they were giving me like expert proven expertise. And that’s how I was able to do my job better. But I realized when you’re hiring part-timers which are committing, let’s say, two hours a day, one thing which is missing is accountability. Because they
Chris simmance:
it.
Nitin Manchanda:
would just say something and they would not be able to deliver. They’re like, hey, just two hours a day, right? It’s okay if I’m not able to deliver this week. Let’s talk about it next week. But in this business, you can’t expect, you can’t
Chris simmance:
Yeah.
Nitin Manchanda:
stay in the business with that. So then I realized, no, I need full-timers. And then in November, 2021 was when I hired my first full-timer. So if you talk about Bot Tresso, it’s one and a half years old, not two and a half, right? Because for first like roughly 10 months, it was me as a one-man army with
Chris simmance:
Ah,
Nitin Manchanda:
some, you know,
Chris simmance:
yeah.
Nitin Manchanda:
external
Chris simmance:
Well,
Nitin Manchanda:
support.
Chris simmance:
I was having this conversation with someone a few days ago. There’s, there’s a very big difference though, between a sole consultant and a sole person running an agency, because if you did have part-time people working for you, or there was an element of agency kind of outsourcing, not saying you outsource the work, but there’s, there’s scale that you deliver that a consultant doesn’t do, consultants are typically, um, the thinking. part, the agency has the thinking and the doing part. And if you’re on your own, you can be a one person agency quite, quite, for quite a while. Quite, I had a conversation with someone yesterday and they ran, they’ve been running a one person agency for quite a while where they’ve been kind of outsourcing large chunks of low value stuff that it takes a lot of time to do, and now they’re going, well, I think we need to hire, I think we need to become a more than one person agency. So. Don’t do yourself down. Two and a half years is what we’re going to go for. It’s
Nitin Manchanda:
All
Chris simmance:
now
Nitin Manchanda:
right.
Chris simmance:
in audio and video and transcribed.
Nitin Manchanda:
Okay, perfect, perfect.
Chris simmance:
So how hard was it from your perspective to get that first full-time hire in place? Because I know from my own personal experience, the decision to do that was really tough because it’s not just expense, but the quality of the output and things like that. You have to do a lot of things for people. So how was that for you?
Nitin Manchanda:
Yeah, that wasn’t easy. And the support I was talking about, so from everyone I heard that, you know, whenever you’re thinking about hiring, at least the core team, right? You have to make sure that you’re hiring the right people
Chris simmance:
Mm.
Nitin Manchanda:
because they would set the foundation. They would set, you know, how the whole company culture would look like, right? So that was difficult. So I hired like a lot of people, but finally I got someone who was very grounded, very hungry about learning new concept every now and then. And
Chris simmance:
Mm.
Nitin Manchanda:
I used to throw very complicated problems at him. And he always
Chris simmance:
Nice.
Nitin Manchanda:
used to come back with a very innovative solution. So I was happy with
Chris simmance:
Yeah.
Nitin Manchanda:
the first hire. And I think I was not even sure at that time, like whether I want to build an agency and grow my team. But this person basically gave me that confidence, that trust, that hey, you should think more on that. So then I started hiring more people. And now we have 14 people strong. So yeah,
Chris simmance:
Ooh,
Nitin Manchanda:
credits
Chris simmance:
14
Nitin Manchanda:
to
Chris simmance:
people
Nitin Manchanda:
him.
Chris simmance:
in two and a half years from a standing start as well, well done.
Nitin Manchanda:
Thank you.
Chris simmance:
So two and a half years, 14 people, lots of interviews, lots of people things, obviously lots of client successes as well. If you could go back two and a half years though and give yourself one piece of advice, let’s just say, you know, we just had the Google IO event, there’s a new feature that they didn’t tell you, which was a time machine, and you use the Google time machine, you went back in time. And you went into the real web archive of your life and you gave yourself
Nitin Manchanda:
I wish.
Chris simmance:
one piece of advice. What would that advice be?
Nitin Manchanda:
Well, I think in last two and a half years, so there are two things which I feel went wrong, right? Or probably could have been better. So one is setting expectations. It has, it happened like, I think with two or three clients where, you know, the expectations that we had, the expectations they had, right? They want everything.
Chris simmance:
Mm.
Nitin Manchanda:
They want to see, you know, magical graphs going up only. Right? And when it comes to support, well, they want, they would promise you, but you know, when we start working there like, hey, our tech resources are right now. occupied? Can we do something without tech? Or we don’t have content resources right now. Can we do without content? So it’s like compromise on the execution. And that basically kind of kills the whole expectation as well for us. And I think, yeah, without that, we can’t even deliver results. So I think that is something which we have now fixed. But I wish I would have fixed that from day one. There would have been awesome if we had processes where the expectation alignment was the number one thing.
Chris simmance:
Yeah.
Nitin Manchanda:
So that’s one thing,
Chris simmance:
And
Nitin Manchanda:
yeah.
Chris simmance:
you learn that right. You
Nitin Manchanda:
Oh yes.
Chris simmance:
exactly it’s not a it’s not a mistake you’ll make easily a second time.
Nitin Manchanda:
Definitely, definitely. I’m also mentoring some folks, helping friends who are also on the same path. And this is my number one advice to them, expectations,
Chris simmance:
Mm.
Nitin Manchanda:
communication. That should be number one thing. And I think the second thing is because I’m well connected in the industry. I’m doing webinars and a lot of stuff. So I’m well connected and people in, for example, Indian SEO community as well, they know me. So I’m getting a lot of business through my network. and through word of mouth. So initially, it was network only. And now a lot of business is coming through word of mouth because we have done fantastic stuff. And now they’re referring us to other brands as well. And then we’re getting a lot of business. In fact, I think every other day, we feel like, OK, we don’t have bandwidth. We say no to clients, which hurts sometimes because if you are saying no to a client coming your way. But I think we don’t say yes until we have bandwidth to take a project. So yeah, I think that personal branding, So there are brands, they come to us and they say, hey, we want to work with Unithin, not Botpresso. So it was happening a lot in the beginning. So then I realized, hey, it won’t work like that because I can’t be there in every single call. Of course, I’m strategically involved in every single project that we’re working on. And that is not because I have any doubts on the quality that my teammates can do, but it’s also from learning perspective, because we are working on different. niches. So there is always something new coming my way as well. Yeah, but I think I want to like, you know, be, I want to sit on the back seat, then, you know, on the front seat and Bot Preso should be the name that people want to work on. Because we are together, we are awesome. I, as an individual, know something about SEO, but my team is awesome.
Chris simmance:
Mm.
Nitin Manchanda:
So I think that is something that I want to bring more in front, which probably got delayed a bit, I would say another mistake that I feel.
Chris simmance:
Yeah, the thing is, if you think about, so you can be a business where you’re the front man, the front man of the band. But if you know what happens in most bands, that is the front man that if they leave the band fails. So you need to kind of be in a position where the business can, if you were to go on holiday for six months, the business can generate leads and continue. operating without your face being in everything. And then you can choose to go to events and do that because it just helps you personally and it helps the business. Um, but that’s a hard thing to do because almost every agency leader starts an agency off their own name and off their own
Nitin Manchanda:
Mm-hmm.
Chris simmance:
skill, and it’s very
Nitin Manchanda:
Yeah.
Chris simmance:
hard to fall into the, into the kind of the trap of that’s the thing. Um, but if you’ve, you know, if you’ve recognized that two and a half years in, you, you, you, you, no one will know your name in five years time connected to. But Presso, they’ll just know you, which is obviously great. Um, so what do you, what have you done kind of from day one? Should we say that you would say was, um, immediately a success that you’ve thought that’s now in our, in our, in our DNA of a business.
Nitin Manchanda:
I think it was the hunger to do the best possible. So when we work on something here at Botpresso, and when someone feels like, okay, they’re done, they’re done with it and they have the recommendations. I think that is where Botpresso starts. So we say, okay, now you think you’re done. That is where we’re beginning. So we get on a call, we talk about, okay, now how do we optimize further? How do we deliver the best quality possible? And I think another thing that I would say, which makes us stand out in the market is our data-driven and the scalability approach. So whatever, whenever we are working with any client, be it small, medium, or a big size client, we think about how this can go in production and what kind of KPIs it would be impacting.
Chris simmance:
Mm-hmm.
Nitin Manchanda:
So we talk about KPIs, we talk about those numbers, which everyone loves. so that they can connect that project with the KPIs and they can also handle the internal communication kind of convincing each other or motivating each other on whatever we’re working on. So I think that plays a massive role, which I think a lot of people miss and not just like in this agency model, but I think in-house as well, because I’ve worked for roughly what, like nine years, eight years in-house, right? Worked with a lot of folks, different folks who are… working on a massive budget and massive projects, but when you ask them, what KPS are we talking about? How does the success look? They have absolutely no answer. They just talk about organic visibility, right? Or traffic, but that’s not the answer to everything.
Chris simmance:
No, the old saying in digital marketing is it depends. The
Nitin Manchanda:
Yes.
Chris simmance:
bit that’s missing is it depends on. And the
Nitin Manchanda:
Yeah.
Chris simmance:
answer to that is what do you want to see? Like what’s important to the client’s business? Is it
Nitin Manchanda:
Exactly.
Chris simmance:
more traffic? Probably not.
Nitin Manchanda:
Yeah.
Chris simmance:
Is it more sales? Maybe. Is it better sales? Probably. You know, like if you get down to that, then the data that you do analysis on. makes a differently informed decision on the path that you take. Right.
Nitin Manchanda:
Definitely.
Chris simmance:
And then if you’re doing that in the right way, and you’re having a strategic conversation around what next, not that’s done. It’s so this is so if this, then that now what next it’s really important. If you’ve got that nailed, then it’s, it’s only going to keep customers happy.
Nitin Manchanda:
Yeah, absolutely. Well, in fact, this morning itself, I had a call with a client and we started with them last month itself. So it’s been like what? Not even one and a half months, right?
Chris simmance:
Mm-hmm.
Nitin Manchanda:
And they’re really smart folks. So in one and a half months, we already have five MVPs, five tests, which are running.
Chris simmance:
Hmm.
Nitin Manchanda:
So I think we have that mindset where we know, we can’t just say, hey, let’s work on this project. It’s gonna take three months, but let’s do that because we are confident. We say, hey. Even though we are confident, we want to prove it with data. And for that, we can run a quick MVP, just spend a couple of weeks, and see the value it brings for us. So we have that mindset. I think our client also loves that, like all of them, because they also have data proving the value a project can bring for them. And with that, they can also internally allocate resources to get that done. So yeah, I think that’s working great for us. And I would definitely call it a success, because that’s what everyone loves, and that’s what we love as well.
Chris simmance:
So this isn’t part of the normal podcast, but I would be really stupid to have you on this podcast and not ask you these sorts of questions. And especially because I want to invite you back for next year. Um, season two being how did the last year go? I want to say, you know, you know, you, you, you, you’re very clued up on the AI side of things. You’re very involved in the technical aspect of things. We talked about the Google IO, um, previously to before recording. Loads of things changing in the industry. What do you think the agency of the next one year, one year and a half is gonna look like? What changes do you expect to see?
Nitin Manchanda:
Well, I think a lot of changes. I think, you know, like, I know agencies, right? I know people who are working in this agency model, right? And they’re still living in probably 2010 or something, right? I’ve seen contracts where, you know, like, they’re charging a lot of money. And when you see contracts, they literally write, hey, we will optimize 100 meta description, meta titles in a month. And for us, we just say meta. Sorry, SEO hygiene and that’s a tiny bucket very tiny bucket We don’t even highlight that because we know that is foundation. We need that right?
Chris simmance:
I saw one the
Nitin Manchanda:
So
Chris simmance:
other
Nitin Manchanda:
I think
Chris simmance:
day that said social bookmarks.
Nitin Manchanda:
Oh my God. Yes,
Chris simmance:
Yeah.
Nitin Manchanda:
that’s
Chris simmance:
I mean, I thought
Nitin Manchanda:
classic.
Chris simmance:
that was 2008.
Nitin Manchanda:
Yeah, exactly. Exactly. So yeah, I’ve also seen that, right? Like maybe a couple of years back, something similar, something on those lines like directory submission and all that shit.
Chris simmance:
Mm, mm, mm.
Nitin Manchanda:
Right? So now I think all of those agencies who are still talking about, you know, these things, these basic things, and they are, they believe that is SEO, I think they’re out of the game.
Chris simmance:
Okay.
Nitin Manchanda:
So, and everyone else who’s, you know, able to understand what Google I.O. announcements mean for SEO and how they should think about SEO now, and who can basically adjust their strategies accordingly. They have chances of survival. Otherwise, if you’re still living in 2008, 2010, you are definitely not in the game anymore.
Chris simmance:
Yeah, that’s I mean, I have, I’m in complete agreement. I think that there’s, there’s other parts of this as well, where if your agency is running, um, with a very bottom heavy, um, team and by bottom heavy, I don’t mean this in a horrible way, if you’re listening and you’re a junior SEO exec, everyone has to learn starting from somewhere. I understand that. Um, but if your agency’s processes rely on those people doing lots of, um, semi low value, but high volume things. Like I remember years ago, um, I, I had about two weeks of my calendar blocked out to add alt tags to images. Now you can do that programmatically. Now you can use AI, you can use all of these, uh, um, you can use Python and whatnot and everything to do that in, in an hour or two. If your agency is still relying on human beings to do that stuff, and you’re one of those people doing those things, start learning about the future of these agencies, because. those are the jobs that are likely to be at risk, because you can’t suddenly upskill those people into a higher level, because they just haven’t been given the opportunity.
Nitin Manchanda:
Definitely, definitely. I think that’s a reason when we hire someone, the number one instruction which is given to everyone who is in the hiring team is looking for hunger.
Chris simmance:
Mmm.
Nitin Manchanda:
And if you don’t have that passion, if you are not hungry about learning new stuff and upgrading yourself as an individual, yeah, you are probably not going to stay in this SEO
Chris simmance:
Yeah.
Nitin Manchanda:
career
Chris simmance:
Yeah.
Nitin Manchanda:
for long.
Chris simmance:
Yeah. Yeah. Totally agree. So you mentioned about expectations and managing expectations and delivering expectations as a piece of advice you give to people that you mentor. Um, and one that you would have given to yourself sooner. Um, if someone’s listening to this podcast now and they’re thinking of, um, uh, starting their own agency or they’ve just started an agency, what other piece of advice do you think you’d give them?
Nitin Manchanda:
Yeah, well, I think my first advice would be, checking for red flags as well. So if you’re conducted by someone and they want to work with you, like first question should be like, what are you supporting me with? If they’re skeptical that, hey, let’s start working on it, we are hiring someone, we’ll get someone in two months, don’t say yes. Even though you would get some funds for those two months for preparing your strategy, but yeah. you’re not sure whether they will really be able to find someone in two months. And if that doesn’t happen, you don’t get the support, you won’t be able to prove, then they will also start losing trust on you, knowing that they are not able to support you. And that is also not good for your motivation. So make sure when you’re talking with your potential client for the first time or discussing the details, make sure that you have the support from them, whatever
Chris simmance:
Yeah.
Nitin Manchanda:
you need.
Chris simmance:
Yeah.
Nitin Manchanda:
So that is, I think, the number one advice I would want to give you.
Chris simmance:
I remember that’s just reminded me of the, of a bit of PTSD that I seem to have hidden away in the back of my mind. We took a client on once that, um, they’re in, I don’t know why their entire website was built on Ruby on rails.
Nitin Manchanda:
Mm-hmm.
Chris simmance:
So it was essentially an app, but
Nitin Manchanda:
Yeah.
Chris simmance:
like 10 years ago, it was terrible. And every piece of SEO recommendation that we gave, we couldn’t implement. We physically couldn’t, they didn’t
Nitin Manchanda:
Peace.
Chris simmance:
want to, because it costs so much money to make the changes. And within like three weeks, we were, we were having, we were losing the client and we were having uncomfortable, horrible conversations and they weren’t willing to implement the things that they paid us to find, which was like a really strange, strange thing. So yeah, if the client’s not going to be able to support you get the, getting the work done, then it’s a very expensive and probably quite painful endeavor. Yeah.
Nitin Manchanda:
Yeah, absolutely. Yeah.
Chris simmance:
Um,
Nitin Manchanda:
And I think one more thing. So we were working with this client in healthcare. So we proposed that, hey, you know, we should be identified some topics and
Chris simmance:
Mm-mm.
Nitin Manchanda:
we proposed them, hey, we should be working on some content production as well. We don’t have that right now. And considering EAT, which is very important factor for healthcare as well.
Chris simmance:
Mm.
Nitin Manchanda:
So we proposed some ideas and the guy was like, hey, no, right now, you know, let’s focus on product. That is not the focus area. Exactly three months after. He was like, hey, we published five blogs which you recommended, and we are seeing some great results. So I think we should double down on that. He was like, hey, look at this email from three months before. And then he agreed to that. We started working on that. We also got amazing support from him. And now we are 400% up in four months’ time.
Chris simmance:
Yeah.
Nitin Manchanda:
400% up. And here, I’m talking about roughly 10,000 clicks a month to 40,000. He.
Chris simmance:
Yeah, that’s a jump.
Nitin Manchanda:
Yeah, that’s some jump, right? That’s something which motivates us.
Chris simmance:
That’s wonderful.
Nitin Manchanda:
So yeah, I think that support sometimes helps a lot. And if you’re working with, you know, so now this is kind of, you know, tip I’m giving to the clients, right? If you’re working with someone who knows SEO or whom you’re trusting, you should, you know,give some freedom. You should basically trust the advice that’s coming your way,
Chris simmance:
Mm.
Nitin Manchanda:
right? And even if you don’t see results today, that’s okay. Just have some faith, right? The results will come because there is some reasoning. behind the recommendations that we’re giving.
Chris simmance:
Mmm.
Nitin Manchanda:
And if you trust us, support us, you will definitely see the results because SEO is not something that you do today and tomorrow you can see the results. In some cases, it can take a few months. Some cases it can take a few days. And some cases, yes, you can also expect some results literally tomorrow as well.
Chris simmance:
Yep, completely agree. Thank you so much for all of the advice and also the the future prediction which we will nail to the wall now. Thanks so much for coming along on the podcast mate.
Nitin Manchanda:
Thank you so much for having me. It was lovely catching up with you.
Chris simmance:
And we’ll continue to catch up hopefully over the course
Nitin Manchanda:
Hahaha
Chris simmance:
of the next year. This won’t be the last time we speak. I’m sure. Um, in our next episode, we’ll be speaking with another agency leader to hear their story and the lessons they learned along the way. Thanks very much for listening.