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How to Get SEO Clients for Your Digital Marketing Agency

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Search Engine Optimisation is a web traffic and leads generation strategy that involves the tactical use of frequently searched-for, high-ranking keywords. By incorporating the right keywords into your website and blogs, your digital marketing agency can see significantly higher web traffic and conversion rates. As dominant players in the digital services industry, digital marketing agencies need to stay current and rank highly on search engines to beat the competition. By utilising SEO as a primary strategy for attracting new clients and ranking consistently high on Google, your digital marketing agency can expand its target audience, support other marketing efforts, reach engagement goals, and maximise competitive advantage. Here’s how to get SEO clients for your digital marketing agency.

Reaching Out to Potential SEO Clients  

As a digital marketing agency, you should be looking for all types of clients within your target market. But obtaining SEO clients in particular is a great way to spread the word about this powerful marketing strategy and help clients reach their goals in a really affordable and simple way.  

Reaching out to potential SEO clients can benefit your agency and the clients themselves by improving brand visibility.  

Here are seven ways to find clients who want to focus on SEO marketing: 

#1. Identifying the Right Prospects  

Knowing what potential SEO clients are looking for is essential for developing a marketing strategy that appeals to them. It’s also important to keep tabs on current SEO trends and forecasts so that you can anticipate potential clients’ needs in good time.  

Identifying these various prospects will not only give you an edge on competitors’ strategies but will also make you more searchable for consumers whose interests align with your own.

#2. Writing Customised Outreach Emails  

It’s a well-known fact that consumers love customisation. Even the most astute clients on your books will appreciate being reached out to via a personalised newsletter or email message. And if it offers them an opportunity to boost their online traffic, even better.

Craft an email that addresses some of the common problems facing brand websites at the moment and explain how SEO can solve them. Remember to use positive language and customise it depending on who the client is and what angle may interest them most.  

#3. Creating a Website that Speaks to Potential SEO Clients  

Your digital agency’s website should be primed for attracting its target audience. Using the right keywords, adding the right images and alt text, and laying the site out in a user-friendly way is an extremely important components of enticing SEO clients within your demographic.  

Find ways to incorporate SEO into your main service offerings so that clients immediately recognise its importance and perceive your agency as the solution to help them.  

Some examples include:  

  • Integrating SEO strategy to your value proposition 
  • Showing positive reviews or testimonials from previous clients about SEO 
  • Adding powerful SEO statistics to your homepage  
  • Mentioning SEO as a main service offering  

It’s simple really – just make sure that SEO is well-represented on your website and that clients who look for more information can readily access it at will.  

#4. Creating Content that Targets Potential Clients  

That’s right – you can use SEO to attract SEO clients.  

Creating strategic content that features information that clients who need SEO might look for can help guide them towards your website when browsing the web, allowing both of you to find what you’re looking for.  

You can accomplish this by using SEO client-adjacent keywords in your blog posts, posting about successful SEO strategies on social media, and generally focusing on producing content that promotes the implementation of SEO marketing.  

#5. Networking and Building Relationships with Industry Influencers  

Networking and industry collaboration will always be effective ways to attract new audiences and cement your position in the market.  

In order to stay relevant as a brand and continue expanding your consumer audience, building strong relationships with other agencies in your industry is imperative. This will also open your agency up to fresh waves of clients who are looking for excellent SEO services.  

#6. Tracking Which Marketing Methods are Working Best  

There are many different ways to generate new leads and find clients that match your needs as an agency. Use data analysis to measure the performance of your various marketing methods and determine which ones are producing the best results.  

#7. Using Social Media to Reach Potential SEO Clients  

Social media is a global hub of digital content, activity, and engagement. And it’s also one of the best places to reach both current and potential clients for future work.  

Some of the ways you can use social media to identify SEO clients is to utilise the following marketing methods:  

  • Post relevant, high-quality content 
  • Respond and engage with comments, questions, and DMs 
  • Post positive testimonials about SEO 
  • Post informative graphics about SEO 
  • Host live Q&A sessions about SEO 
  • Use metrics to track what consumers want to see  

These are just some of the ways in which your brand can leverage its social media presence to convert everyday followers into paying SEO clients. 

Make SEO Work For You 

Providing quality service is one of the best ways to ensure that your brand maintains its competitive edge. But great service means nothing if consumers don’t know where to find your brand.  

Marketing strategies like SEO are essential for making sure that your website is shuffled to the top of search engine listings and that those in your target audience are ushered directly into your digital arms.  

In order to execute a strong SEO strategy, you need to stay up to date on current SEO trends, build a strong team to help with SEO client acquisition and facilitate effective SEO client onboarding and management. That way, you can implement a strategy that is both successful and smooth functioning.  

In addition to implementing these processes, it is important to remember that marketing tactics like SEO tend to evolve over time.  

Maintaining an open-minded perspective will keep your strategies fresh and allow you to grow in a more informed and innovative direction.

  • 📊 Focus on local SEO to attract nearby clients.
  • 🎯 Use long-tail keywords to target specific search queries.
  • 🔍 Optimize website content with relevant keywords and meta descriptions.
  • 💻 Ensure your website is mobile-friendly and has a fast loading speed.
  • 👥 Leverage social media platforms to showcase your expertise and attract potential clients.
  • 🤝 Build relationships with other businesses and offer to exchange backlinks.
  • 📩 Utilize email marketing to nurture leads and encourage conversions.
  • 🌐 Utilize Google My Business to improve local search visibility and attract clients.
  • 💬 Offer exceptional customer service to encourage positive reviews and word-of-mouth referrals.