When it comes to link building, Bibi Raven—also known as the “Agent of Chaos”—stands out as a creative force with a talent for shaking up the status quo. As the founder of BibiBuzz, a link building agency that’s anything but conventional, Bibi has built a business on authentic connections and a no-nonsense approach. With over seven years of experience and a remote team of 25, her passion for innovation and experimentation is clear.
The Spark Behind BibiBuzz
Founded seven years ago, BibiBuzz has become known for its “natural link building”—a term Bibi uses to describe the way her team builds genuine, long-lasting relationships. “Just do you,” she says, reflecting her guiding philosophy. Whether it’s coaching businesses on creating targeted backlink templates or preparing to launch her upcoming guest post and linkable asset course, Bibi’s methods are rooted in authenticity.
Her goal? To help clients drive not just traffic, but meaningful interactions that convert into sales.
Building a Business (And a Course)
Like any visionary, Bibi is always thinking a few steps ahead. Her current focus is on developing a practical course on link building, set to launch soon. This isn’t your typical dry instructional course; it’s designed to be hands-on, dynamic, and accessible to entire teams. It reflects Bibi’s creativity and playful spirit, incorporating new tools like AI to generate content beyond just text.
With AI making content creation easier, she’s keen to explore linkable assets and PR outreach—a new frontier for her business. For Bibi, it’s all about finding the right outlet for her ideas and pushing the boundaries of what link building can achieve.
Lessons from the Trenches
Throughout her journey, Bibi has picked up some important lessons. The best advice she ever received? “Just do you.” It’s simple, but for Bibi, it’s a powerful reminder to stay true to her creative instincts, even when the industry’s trends suggest otherwise.
On the flip side, the worst advice she’s ever received was to “Be like them.” Her agency thrives on individuality, and trying to fit into someone else’s mould would have undermined everything that makes BibiBuzz unique.
Advice for Aspiring Link Builders
For those starting out in the world of link building, Bibi has some sage words of wisdom: “Establish your core motivation. Regularly check if your current path aligns with it. Avoid getting caught up in external factors. Money and fame mean nothing.”
It’s a refreshing take in an industry where metrics often take centre stage. Bibi believes the real success comes from listening to your heart, not your ego, and she’s living proof that this approach can lead to both personal and professional fulfilment.
What’s Next for BibiBuzz?
Over the next 12 months, Bibi’s big plans involve “playing” with new forms of content and refining her PR outreach strategies. She’s excited to continue expanding the business with AI-enhanced tools while keeping the creative spark alive. The link building course will also be a major focus, providing businesses with the practical tools they need to build impactful backlinks.
For Bibi, the future looks bright, and a little chaotic — just the way she likes it. Connect with Bibi on LinkedIn or head to bibibuzz.com to find out more!