Anthony Barone, Co-Founder of StudioHawk UK, has navigated the competitive landscape of the SEO industry with a keen eye for detail and a relentless drive for improvement. His UK journey began 4.5 years ago, and since then, he has grown StudioHawk UK into a thriving SEO agency based in London, now boasting a team of 11 talented individuals.
The Power of Process
When asked about the best advice he ever received, Anthony cites the importance of systems and processes. “You don’t need to do everything yourself,” he says. “Figure out what needs to be done, try it yourself, then work to get someone else to do it.” This approach has been instrumental in StudioHawk’s growth, allowing Anthony to focus on strategic initiatives while empowering his team to excel in their roles.
Dodging the Pitfalls
Anthony has also seen his fair share of misguided advice. One piece that stands out involves reckless spending on ineffective marketing and lead generation tools. “People who don’t network or blow cash on stupid marketing tools and then complain when nothing works,” he recalls. By avoiding these pitfalls, Anthony has steered StudioHawk towards more sustainable growth strategies.
A Vision for the Future
Looking ahead, Anthony’s big plan for StudioHawk over the next 12 months is clear: focus on marketing, improve personal branding, and enhance internal systems. He aims to solidify StudioHawk’s foundations, ensuring the business remains resilient and continues to grow while others may falter. “We want to improve our quality and build stronger foundations,” he states, underscoring his commitment to excellence.
Words of Wisdom for Aspiring SEO Professionals
For those just starting in the SEO industry, Anthony offers sage advice: “Take the opportunities and also take the wins. You have an event, go to it. Meet new people. Sometimes you’ll be too tired or just can’t be bothered, but if you do it more times than you don’t, you’re putting your foot forward to make more opportunities and meet new people, which can lead to business and friendships.”
Embracing the Journey
Anthony’s journey with StudioHawk is a testament to the power of perseverance, strategic thinking, and the willingness to adapt. His leadership has not only propelled the business forward but also created a work environment where his team can thrive. As StudioHawk continues to grow, Anthony remains focused on his vision, ensuring that the agency not only survives but thrives in the ever-evolving SEO landscape.
For more insights into Anthony Barone’s journey and to learn how StudioHawk can help your business, visit their website or connect with Anthony on LinkedIn.