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What is Professional Indemnity Insurance & Why Does Your Agency Need It?

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Whether you’re a small business or an industry-leading agency, Professional Indemnity (PI) insurance is essential to protecting your organisation.

Too often, we see agencies and their customers struggling to settle a dispute – much to the client’s distress. For them, not only could this mean losing business, but also facing potential legal costs and reputational damage that could have devastating effects on the business.

PI insurance provides the peace of mind that, in the event of a claim, you can put things right without incurring significant loss. Below we will explain what this type of cover is, and why as an agency you should consider investing in it to protect yourself.

What is PI Cover?

In its simplest form, PI cover is a type of commercial insurance. It protects your business against allegations that the service you provided was deficient – for example, if the client feels that your work doesn’t meet their expectations and withholds payment.

It’s an unfortunate truth that most if not all agencies are familiar with this situation – whether it’s a case of the deliverables taking too long to produce, not being deemed a high enough quality, or just no longer required. With PI insurance, you’re protected from the financial implications of these fallouts, especially if things escalate.

Why Does an Agency Need PI?

Any organisation offering a paid service (be it advisory or physical) is exposed to legal action, especially if a customer believes they’ve suffered some form of financial loss. As far as they’re concerned, you’ve breached contractual obligations and they’re entitled to their money back.

And it doesn’t matter if the client is being unreasonable either. The potential legal costs could make a big hole in your company’s bottom line, or worse…

Having insurance in place allows you to move forward with certainty. You can feel confident knowing that, if something does go wrong, your policy can step in and pay for unexpected and costly actions from disgruntled clients.

What Does it Pay For?

A PI policy’s core aim is to pay the legal defence expenses resulting from an action. Should the action be lost, good PI insurance also pays for the damages and any legal costs awarded against the business. It’s worth noting, however, that some types of damages (such as punitive damages) aren’t covered, so always check with your broker or insurance provider.

Of course, there are circumstances where you may agree that the work completed doesn’t live up to your typical standards – just as there are occasions where it doesn’t make sense financially to enter into the litigation process. In these cases, insurers can step in and agree to settle the claim with the other party in what’s known as ‘mitigation of loss’. This usually takes place before any legal threats are made.

Mitigation of loss is becoming a standard for most PI policies, but not all. In our professional opinion, we deem it a valuable aspect of your cover, and urge any agency to check that it’s included in their cover. Likewise, we recommend advising your provider of any customer grumbles the moment they become a concern, as decent insurers can offer strong preventative advice.

What Will it Protect Me From?

The main aspect of PI cover is to protect your business against allegations of negligent advice, errors or omissions in your service. Comprehensive policies, with quality insurers, will include more specific protections related to your industry.

Such cover is necessary for agencies and digital businesses, as you will often work under contracts with deliverables, manage IP risks, and publish content for their clients – even if just on social media.

Additional protection can include:

Breach of Contract

If a client believes the service that was delivered didn’t meet what was stated in the original agreement (such as time, functionality, etc.), they can allege breach of contract. This could result in your agency being sued or, more commonly, it can be used as a reason not to pay.

Again, this type of cover is typically only provided for technology, digital, marketing or communications businesses due to their projects often involving deliverables.

Intellectual Property Infringement

This provides cover for accidentally infringing another’s intellectual property, whether that’s images, sound or code.

It may be as simple as using an image you don’t have the licence to use, or creating a full logo and branding scheme that looks similar to one already in existence.


A large proportion of the agencies we work with publish content for themselves and on behalf of clients. If a client believes this has caused damage to either them or one of their stakeholders, they may pursue legal action.

These can be notoriously difficult and expensive cases, and could arise from something as simple as a junior employee saying the wrong thing on social media.


Whether you’re working on a client’s new products, business rebrand or upcoming marketing campaign, you’re bound to be given access to confidential information. If this is then leaked, your agency could be at the receiving end of legal action.

It could happen when accidentally copying the wrong person into an email, or you could leave a folder in a café – either way, your company may be held accountable.

Other Insurances

Professional Indemnity is an important element of cover for an agency, but it’s not the only cover you need. You’d also need to consider other elements such as covering your Liabilities, your Cyber and Data exposure and ensuring your office and contents have adequate protection.

We’d advise speaking to your insurer or an insurance professional for further details on the above.

  • Professional Indemnity (PI) insurance protects your agency from legal disputes and potential financial loss. 💼
  • PI cover defends your business when clients claim your services were deficient, helping you avoid significant costs. 🛡️
  • Agencies offering paid services can face legal action from dissatisfied customers, even if the claims are unreasonable. 🔒
  • PI insurance pays for legal defense expenses and potential damages awarded against your agency. 💰
  • Comprehensive PI policies may include additional protection for breach of contract, intellectual property infringement, defamation, and confidentiality issues. 📝🔍
  • PI cover is particularly relevant for technology, digital, marketing, and communications businesses. 🖥️📈
  • Having PI insurance provides peace of mind and helps you move forward confidently, mitigating losses and avoiding costly legal actions. 🚀
  • Ensure that your policy includes “mitigation of loss” and promptly notify your insurer of any customer complaints. ⚠️
  • Remember to consider other insurances, such as Liability, Cyber and Data protection, and coverage for your office and contents. 🏢🔒
  • Consult an insurance professional for more details and specific advice tailored to your agency’s needs. 🕵️‍♂️📞