The GROW Agency Coaching Model

In some cases, I find that some digital agency leaders either can’t or don’t want/need 360-degree support from an agency coach. Sometimes all they’re looking for is some guidance or a listening ear that helps to hold them to account in overcoming challenges, problems or issues. Often in this instance, the best approach is to work with an agency coach for monthly or bi-monthly calls using the GROW model.

What is the GROW model?

The GROW model is a coaching framework that contains all the core elements of an effective session. It’s simple and powerful, making it easy to help your clients identify goals for each session, reflect on what’s getting in the way of achieving them, brainstorm ideas or solutions and finally commit to taking concrete action.

It stands for:

G – The Goal or goals you’re looking to achieve or the challenges you’re looking to overcome.

R – The Reality or landscape in front of you that allows us to better understand how to get you there.

O – The Opportunities or Obstacles in your way to achieving those goals, in that reality.

W – The Will to get there or the Way we get there, how it’s done and how we keep accountability.

The main benefits of using the GROW model and working with a coach are:

  • Clarity of direction
  • Accountability and support
  • Different perspectives, viewpoints and ideas
  • Develop a better understanding of where you are now and where you’d like to go next.
  • Achieving your goals faster and more efficiently.
  • Having the right support when you need it most.
  • Achieving more.

Why might this be right for me?

  • You want to achieve your goals but keep getting stuck.
  • You have a lot on your plate and you need help prioritizing and getting it done.
  • You feel like you’re going around in circles, not making progress.
  • You’d like some support to help you get started and stay on track.
  • You want to take action but don’t know where to start or what to do next.

1:1 Coaching calls can be a powerful thing, especially if you’re time poor or need help with keeping focus and having that listening ear for support when things don’t go to plan.

I work with people who are passionate about achieving their goals. I don’t work with people who aren’t committed to making a change and taking action.

I offer a guaranteed trial session of 1-hour. If you’re not satisfied, you don’t pay. If you are satisfied, we’ll arrange your next session or project together. You can book here.

  • Get In Touch

    Chris Simmance, Marketing Consultant and International Keynote Speaker

    [email protected]

Here's What They're Saying

Just a snapshot of some great feedback Chris has received recently.

When we were looking for a consultant to support us and our business, particularly in an area that changes so rapidly like digital marketing, we decided whoever we worked with needed to bring two characteristics beyond anything else... Time and Truth! Time to understand our business, our teams and our customers. And truth, in the way that any proposed solutions would stand up as practical, actionable and tailored to our objectives. Chris brought these characteristics by the bucket load. Clearly demonstrating he has his fingers on the pulse, he suggested modern and effective tools and techniques designed to help us drive our commercial outcomes. Read More...

Oliver Bell - Membership Director, CIMSPA

Chris has proved invaluable when taking a project from idea to successful operation. His deep understanding of the digital sector, coupled with a high level of real-world business knowledge, has been perfect to help build achievable interim targets during the businesses development while retaining a clear picture of the end goal. If you are looking for a consultant who will feel like a real partner in your journey, and always act with the businesses best interests at heart, then Chris is your best bet.

Matt Barnwell - Managing Director, IH Solutions

We have had the privilege of working with Chris for a while now and to say that he has positively transformed the business is an understatement! His knowledge of business processes, practices and growth are second to none and he possesses the very unique ability to take complex business problems and break them down into small bitesize chunks. Read More...

David Khan - OMS - Managing Director