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The GROW Agency Coaching Model

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Chris

In some cases, I find that some digital agency leaders either can’t or don’t want/need 360-degree support from an agency coach. Sometimes all they’re looking for is some guidance or a listening ear that helps to hold them to account in overcoming challenges, problems or issues. Often in this instance, the best approach is to work with an agency coach for monthly or bi-monthly calls using the GROW model.

What is the GROW model?

The GROW model is a coaching framework that contains all the core elements of an effective session. It’s simple and powerful, making it easy to help your clients identify goals for each session, reflect on what’s getting in the way of achieving them, brainstorm ideas or solutions and finally commit to taking concrete action.

It stands for:

G – The Goal or goals you’re looking to achieve or the challenges you’re looking to overcome.

R – The Reality or landscape in front of you that allows us to better understand how to get you there.

O – The Opportunities or Obstacles in your way to achieving those goals, in that reality.

W – The Will to get there or the Way we get there, how it’s done and how we keep accountability.

The main benefits of using the GROW model and working with a coach are:

  • Clarity of direction
  • Accountability and support
  • Different perspectives, viewpoints and ideas
  • Develop a better understanding of where you are now and where you’d like to go next.
  • Achieving your goals faster and more efficiently.
  • Having the right support when you need it most.
  • Achieving more.

Why might this be right for me?

  • You want to achieve your goals but keep getting stuck.
  • You have a lot on your plate and you need help prioritizing and getting it done.
  • You feel like you’re going around in circles, not making progress.
  • You’d like some support to help you get started and stay on track.
  • You want to take action but don’t know where to start or what to do next.

1:1 Coaching calls can be a powerful thing, especially if you’re time poor or need help with keeping focus and having that listening ear for support when things don’t go to plan.

I work with people who are passionate about achieving their goals. I don’t work with people who aren’t committed to making a change and taking action.

I offer a guaranteed trial session of 1-hour. If you’re not satisfied, you don’t pay. If you are satisfied, we’ll arrange your next session or project together. You can book here.

  • 👉 Digital agency leaders may not need 360-degree support from an agency coach.
  • 👂 They might just need guidance or a listening ear to overcome challenges.
  • 💡 Working with an agency coach on monthly or bi-monthly calls using the GROW model is a great approach.
  • 🌟 The GROW model is a coaching framework that contains all the core elements of an effective session.
  • 👉 GROW stands for Goal, Reality, Opportunities/Obstacles, and Will/Way.
  • ✅ The main benefits of using the GROW model and working with a coach are clarity of direction, accountability and support, different perspectives, achieving goals faster and more efficiently, the right support when you need it most, and achieving more.
  • 🤔 This might be right for you if you’re struggling to achieve your goals, need help prioritizing, feel stuck or unsure where to start.
  • 💪 1:1 Coaching calls can be powerful for those who are time-poor or need help with focus and support.