Silvia Del Corso, Director of PinkSEO Ltd, may describe herself as an SEO specialist, but her role goes well beyond just technical search engine optimisations. Over the past three years, she has been shaping and steering PinkSEO into a trusted name for those seeking effective, data-driven SEO services. Based in Isleworth, London, her eight-person team has made it their mission to help businesses rise above the noise online — one search ranking at a time.
The SEO Journey: A Marathon, Not a Sprint
When asked about the best advice she has ever received, Silvia shared a perspective that many fast-paced business owners may forget: “It’s a marathon, not a sprint.” In an industry as dynamic as SEO, it’s easy to get swept up in the immediate need for results, but Silvia emphasises the importance of resilience and endurance. SEO, much like running a business, requires patience. If you treat it as a sprint, you’re more likely to burn out before you reach the finish line.
This mindset is at the heart of PinkSEO’s approach to client work. Instead of quick wins that fade fast, the agency prioritises sustainable, long-term growth—helping clients not just get ahead, but stay ahead.
Taking a Moment to Stop and Evaluate
Silvia’s balanced view on perseverance also informs her thoughts on the worst advice she’s received: the seemingly innocuous, “Just keep going.” While there’s merit in persistence, Silvia believes there’s a point where it becomes essential to pause and reassess. She amusingly references Finding Nemo’s Doris, advising not to blindly “just keep swimming.”
Silvia’s philosophy is more nuanced: “Swim a bit, check your surroundings, and see if you’re still on the right path.” As someone who thrives on data, she stresses the importance of regularly checking the metrics and making informed decisions rather than sticking rigidly to a plan that might no longer serve your goals.
A New Look for PinkSEO
The coming year promises exciting developments for PinkSEO, with a full rebrand and new website launch. This is more than just a cosmetic change; it’s about repositioning the business to better reflect its unique offering and expanding its reach to ideal clients. Silvia is clear that while growth is part of the plan, it will always be sustainable, ensuring that the quality of service remains uncompromised.
Words of Wisdom for Aspiring SEO Directors
For those venturing into the world of SEO or running a similar business, Silvia offers two key pieces of advice.
First, get great advisors. Building a business is not a solo endeavour, and Silvia credits her success to the invaluable support from advisors and coaches who have helped her navigate the complexities of entrepreneurship.
Second, be ready to change your mind. For Silvia, evolving your thinking isn’t a sign of failure, but rather growth. She encourages business owners to revisit their decisions, assess the latest data, and not be afraid to pivot if something no longer aligns with their values or goals.
Silvia Del Corso’s story is one of perseverance, adaptation, and a dedication to excellence. In a world where digital marketing trends shift rapidly, her measured approach to SEO and business growth stands out as a reminder that lasting success comes to those who balance ambition with careful strategy. For businesses looking to rise in the search rankings and stay there, PinkSEO Ltd, under Silvia’s leadership, is setting the pace — one thoughtful step at a time.
To connect with Silvia or learn more about PinkSEO Ltd’s services, visit PinkSEO’s website or reach out on LinkedIn.