About One-Two Digital
One-Two Digital is a micro digital marketing agency founded in 2017. Initially set up as a sole freelance business, it operated without a clear plan or direction, leaving founder Laura Holyer feeling isolated and uncertain about the company’s future. Seeking clarity, purpose, and growth, Laura turned to The OMG Center to help her redefine the agency’s mission and create a roadmap for success.
Goals
Laura’s primary objectives included identifying One-Two Digital’s unique selling point (USP), setting clear business goals, and developing a strategy to achieve them. The overarching aim was to establish a solid foundation for sustainable growth while maintaining strong client relationships.
The OMG Center’s DADA Methodology
To achieve these goals, The OMG Center employed its proven DADA methodology – Discover, Architect, Deploy, Adopt – ensuring a structured and focused approach.
1️⃣ – Discover
In this phase, Chris conducted a comprehensive review of One-Two Digital’s operations. This process involved deep dives into the business’s current state, its desired future, and the challenges standing in the way. This foundational understanding laid the groundwork for a tailored growth strategy.
2️⃣ – Architect
A collaborative strategic session was facilitated to map out a three-year roadmap for the business. This exercise provided a big-picture perspective, allowing room for adjustments and refining ideas before finalising the plan. The roadmap also included key financial projections, ensuring alignment between goals and expected outcomes.
3️⃣ – Deploy
The proposed changes were systematically built into the business. These included refining workflows, enhancing project management systems, and equipping Laura with tools such as a lead qualification system and an ads viability calculator. Workforce and tools were expanded where needed, and training was provided to ensure effective implementation.
4️⃣ – Adopt
Post-deployment, The OMG Center continued to work closely with Laura to embed these changes into One-Two Digital’s daily operations. This stage focused on ensuring full adoption of new strategies and systems, tracking outcomes, and refining approaches as needed to deliver sustainable results.
Implementation and Strategy
Key elements of the programme included:
✅ – Lead Qualification System: Introducing a framework to assess and prioritise potential clients effectively.
✅ – Gross Margin Goals: Setting a target of achieving a 75% gross margin across all clients, with significant progress already made.
✅ – Strategic Partnerships: Establishing collaborations with complementary businesses to drive mutual growth.
✅ – Lead Generation Tools: Developing an ads viability calculator to improve conversion rates from prospects.
✅ – Framework Building: Refining and formalising One-Two Digital’s unique SCORE framework to enhance service delivery.
While Laura faced challenges in balancing the programme’s demands with ongoing client work, having a clear action plan helped her stay focused and make steady progress.
Results
The Accelerator programme has delivered impressive results for One-Two Digital, including:
⭐️ – Net Profit Growth: Increasing from 6% to 17%.
⭐️ – Client Growth: Expanding the client base to 15.
⭐️ – Tool Launch: Completing the ads viability calculator, poised to boost lead conversions.
⭐️ – Improved Culture: Strengthening company culture and direction, laying the foundation for long-term success.
Effectiveness and Impact
Laura rated the programme’s overall effectiveness in achieving business goals at 8 out of 10, noting that while some results are still in the speculative phase, the foundation laid is already proving valuable. Additionally, she rated the programme’s impact on team and company culture a 9 out of 10, highlighting the clarity and alignment it brought to her business.
Lessons Learned
Laura discovered the immense value of having structured systems, clear goals, and external guidance. The programme not only helped her create a strategic plan but also provided tools and insights that are expected to deliver long-term benefits.
Conclusion
The OMG Center’s Accelerator programme was a transformative experience for One-Two Digital. Laura now has a clear path forward, a refined USP, and the tools necessary for sustainable growth.
“Every business needs help, and I’ve been given a head start with The OMG Center. Chris helped me uncover value I didn’t know I had, and that alone has made this experience invaluable.”
One-Two Digital’s journey is a testament to the power of a structured, tailored approach to business growth, demonstrating how even small agencies can achieve significant transformation with the right guidance and support.