As the founder of Re:signal, Kevin Gibbons has spent over a decade immersed in the world of SEO, quietly yet effectively positioning his agency as a leading player in the niche of organic search growth. With a nimble team of 20, Re: signal focuses exclusively on eCommerce, helping clients grow their organic search footprint in a market where visibility and agility mean everything. And Kevin’s philosophy? Keep things lean, learn fast, and let agility be your competitive edge.
The Art of Advice: “Just Do It”
When asked about the best advice he’s ever received, Kevin points to a piece that resonates with the entrepreneurial soul: “You know what you need to do, just do it.” While learning from others is crucial, it’s the autonomy of entrepreneurship that lets leaders like Kevin act decisively. His advice highlights that sometimes, moving forward isn’t about gathering more information – it’s about trusting that you already know enough to take the leap.
Turning Mistakes into Mastery
In the course of running a business, mistakes are inevitable. Kevin’s approach to missteps, however, is refreshingly positive. Rather than seeing failures as setbacks, he reframes them as learning opportunities. “I’m accountable for my own business,” he says, owning the responsibility to turn every piece of “bad advice” or unexpected hiccup into something useful. This attitude reflects the steady hand that guides Re:signal, as he makes clear that accountability is key to building a resilient and adaptive business.
Evolving to Serve: A 12-Month Plan
Kevin’s focus for the next year? Deepening his team’s understanding of client goals and challenges to stay relevant in a fast-evolving industry. With so much changing in the digital landscape, he believes the key to longevity lies in actively listening and adapting to clients’ needs. By realigning the business to offer even greater value, Kevin is committed to keeping Re:signal positioned not just as a service provider but as a vital partner in his clients’ success.
For the Next Generation of SEO Leaders
For those just starting out in the SEO world, Kevin offers sound advice: think long-term. Drawing from a quote by Blair Enns, “You shape your agency one client at a time,” he suggests that the right (or wrong) client can set the course for an agency’s future. Short-term gains might be tempting, but Kevin advises being selective with clients and focused on the bigger picture – a lesson that’s been instrumental in shaping Re:signal’s journey so far.
Kevin Gibbons’ story is one of agility, responsibility, and a strong sense of purpose. Through Re:signal, he continues to navigate the dynamic SEO world, driven by a commitment to long-term growth, both for his business and his clients.