Meet Felipe Bazon, the driving force behind Hedgehog Digital and a trailblazer in the SEO industry. As the Chief SEO Officer (CSO), Felipe has been perfecting the art of search engine optimisation, transforming Hedgehog Digital into a leading full-service SEO agency with operations in both Brazil and England. The 14-year old agency has a team of 30 dedicated professionals, and with Felipe’s leadership has made a significant mark on the digital landscape.
A Philosophy Rooted in Profitability
Felipe’s approach to business is grounded in a simple yet powerful piece of advice: “Focus on profitability and forget all the other vanity metrics.” This wisdom has guided his strategy, ensuring that Hedgehog Digital remains a healthy, profitable enterprise. Felipe believes that while brand awareness and reputation are important, the real measure of success lies in robust profit margins.
Dodging the Pitfalls: Staying True to SEO
Every seasoned entrepreneur has a story about misguided advice, and Felipe is no exception. He recalls being advised to diversify beyond SEO into Paid Search and Social Media Marketing. Fortunately, he trusted his instincts and remained focused on SEO. This decision has allowed Hedgehog Digital to develop a deep, unparalleled expertise in its field, rather than spreading itself too thin.
The Big Plan: TropicalSEO 2025
Looking ahead, Felipe has an exciting vision for the future. His big plan for the next 12 months is to host the premier SEO event in the southern hemisphere, aptly named TropicalSEO. Scheduled for March/April 2025 in Florianópolis, Brazil, this event promises to bring together SEO professionals from around the globe for a unique and enriching experience.
Words of Wisdom for Aspiring SEO Entrepreneurs
Felipe’s advice for those starting out in the SEO business is both encouraging and insightful: “Trust your gut, believe in yourself and never stop dreaming. Perseverance and determination are your most valuable assets as an entrepreneur.” These words encapsulate the spirit of resilience and self-belief that have been central to his success.
A Leader in SEO Excellence
Felipe Bazon’s journey with Hedgehog Digital is a testament to the power of focus, determination, and staying true to one’s expertise. His story is an inspiration for aspiring SEO professionals and business leaders alike. With TropicalSEO on the horizon, Felipe continues to push the boundaries of what’s possible in the SEO industry, making Hedgehog Digital a name to watch.
For more about Felipe and his work at Hedgehog Digital, visit Hedgehog Digital or connect with him on LinkedIn and Twitter.