The growing opportunities of start-up agencies are making young teams in this industry more ambitious than ever before. From project management tools to web domain services, the world of start-ups has never been more simultaneously accessible or competitive.
But don’t let the competitive aspects scare you.
With the right tools under your belt, you can develop a formidable team of employees fully equipped to handle the ups and downs of business management and guide your agency to success.
Having access to the right resources is key to thriving in a competitive market.
In this guide, we’ll look at the different tech tools and resources you’ll need to build up a solid digital marketing agency from the ground up and find a groove that carries you through competition to success.
Reliable Project Management Tools
Project management tools streamline workflows and improve efficiency. Used in the right way, they can be used to speed up your administrative processes and make your agency run more smoothly from the inside out. Some of the best tools for project management include:
- Trello: Trello is one of the highest rated project management software tools on the market. It is known for its exceptional task management and team collaboration tools.
- Asana: Asana is another high-ranking project management tool with a strong capacity for project planning, communication, and progress tracking.
- Monday.com: Monday.com has powerful customisation features for managing campaigns, deadlines, and client communication, rendering it perfect for digital agencies.
The right project management tool will help your agency see tasks more clearly and delegate roles with more specificity. It can also help track progress better, allowing you to burn through projects faster.
Robust Analytics and Reporting Software
Analytics and reporting both play fundamental roles in measuring campaign performance and making data-driven decisions. By understanding your agency’s data behaviour and performance, you can become more self-aware and strategic in how you move forward with clients.
Some of the best analytics and reporting software includes:
- Google Analytics: Accessible and reputable, Google Analytics boasts comprehensive features for tracking website traffic, user behaviour, and conversion rates.
- SERanking: SERanking has impressive capabilities for SEO optimisation, website rankings, and backlinks, making it perfect for digital agencies who focus on web marketing.
- Moz: Moz is a powerful analytics tool for monitoring website rankings, backlinks, and SEO performance. An all-rounder that meets start-up budgets where they are.
Analytics and reporting software will help you make sense of your agency’s performance, and turn complex data into more bite-sized, easily interpreted chunks. Access to this tool also allows you to deliver more rounded and intensive services to clients.
Compelling Content Creation and Management Tools
Content creation is one of the most in-demand services in the digital marketing industry – so start-ups that can provide great services in this area are far more likely to succeed.
High-quality content for digital marketing agencies attracts and engages audiences, marketing your clients to a wider audience and creating a more emotional link between brands and consumers. Some of the best content creation and management tools are:
- WordPress: WordPress is arguably the most trusted and reputable content management system on the internet. With its user-friendly interface and features for creating and managing websites and blogs, it’s both easy to navigate and technically powerful.
- Canva: Canva is a popular graphic design tool that comes with templates for creating visually appealing social media posts, infographics, and presentations.
- Buffer: Buffer is a social media and content management platform for scheduling, publishing, and analysing content across multiple channels.
Through the use of these content creation tools, your agency will not only be able to create better content, but it will also be able to organise it in a more productive way.
Effective Email Marketing Software
Contrary to popular belief, email marketing can be monumental in the process of building and nurturing customer relationships. With 55% of consumers saying that email is their preferred method of online communication, your start-up would do well to pick up one of these tools:
- Mailchimp: A great tool for both design and organisation, Mailchimp has features for creating and managing email campaigns, automation, and audience segmentation.
- ConvertKit: ConvertKit has powerful (and very user-friendly) capabilities for creating personalised email sequences, landing pages, and automated funnels.
- Drip: With advanced automation and personalisation features, Drip is perfect for start-ups who want to create targeted email campaigns and workflows.
Building up a client base from email addresses is one of the most effective ways for start-ups to gain recognition and build relationships with clients. These tools will do a lot of that work for you.
Reliable Web Hosting and Domain Services
Reliable web hosting and domain services are instrumental for a start-up digital marketing agency’s online presence. You’re still building up a reputation, so the decisions you make around hosting now can have a big impact on future marketing efforts.
- Positive Internet: These are a GREAT OMG partner! Green tech, super fast, smart and reliable hosts.
- Bluehost: This tool comes with incredibly reliable hosting, domain registration, and user-friendly website builders. If you’re looking for a simple yet effective tool to start your web hosting journey with, Bluehost is a good place to start.
- HostGator: With affordable hosting packages, domain registration services, and website builder options, HostGator is another reliable solution for start-up digital agencies.
- GoDaddy: GoDaddy has a vast range of different hosting plans, domain registration options, and website management tools that make website and domain management easy.
The right hosting platform and domain service can transform not just the way future clients perceive you, but also make the back-end management of your agency much easier to handle.
Tools To Take You Further
While having the right team members, ambitions, and skills are all integral to managing a successful start-up, all those things have limited potential without the right tools in hand.
With these powerful digital tools, your marketing agency start-up can gain momentum faster than its competitors and provide clients with the services they deserve. Use these tool references as a guide for creating a powerful, adaptable, and highly competitive startup system.